Monday, March 9, 2015

Edinburgh Fashion Week

Well, I was up at 5.30 am on Saturday to get from Glasgow to Edinburgh for half 8 in the morning to work in the marquee on the Mound precinct on Princes Street holding a weekend of fashion shows, pop up shops, bars and a workshop for the beginning of Edinburgh Fashion Week 2015.  There was a really strong wind in Edinburgh city centre, and it was so blustery there was even the possibility the first day would have to be cancelled due to the strong winds, but fortunately the day went ahead, and turned out to be totally fantastic!

The marquee was contunually busy from the moment it opened to shortly before it closed; the pop up shops did great trade throughout the day and the four fashion shows were mobbed!  I was there in plenty of time to see the catwalk area finishing its set up (I always like getting BTS photos).

The team out front were kept on their toes all day, ushering the audience into the catwalk area and chatting to people milling around the marquee letting them know what was going on over the weekend.

On the catwalk there were some beautiful pieces being shown from several stores and boutiques.  The first show was Jenners and House Of Fraser, the second show was from four West End boutiques (Sam Brown, Odyssey Boutique, Just G and Frontiers).  The third show was a range of stores from Princes Street (Gap, Next, Debenhams and River Island) and the final show featured clothes from stores on Multrees Walk (John Lewis, Reiss and Sandro).  I didn't see all the shows as I was out front talking to visitors to the event but I managed to get a good lot of photos, and have compiled a small selection of the best.

Edinburgh College Of Art's display of tailored garments showing cutting and structure and silhouette was a great feature, and I found it interesting as I'm now learning to machine sew and do a bit of costume design :)
These pieces were lovely and I could think of several ways to style them as items of clothing rather than samples or exhibition pieces.

I loved working with the team of event organisers and Front of House staff I spent the day with, and really hope to be involved in next years EFW.  In the meantime, there is both Highland Fashion Week and Aberdeen Fashion Week on the horizon in April and June respectively.  The bars were doing well, and all the visitors were enjoying wee glasses of prosecco, cocktails and beer - it was a splendid day all round for everyone who took part.  Well done all!!

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